The Limited Value Of LinkedIn “Skills & Expertise”
At the risk of offending anyone who has endorsed me on LinkedIn by using the “Skills & Expertise” selections, does anyone else find these endorsements lame, unthinking and worthless? I should also add annoying since they clog up the LinkedIn update feed with nonsense such as so&so has been endorsed for CE. What the heck does that really mean???
Just the other day a friend mentioned to me that someone had endorsed him with the skill/expertise of Operations Management. This friend is a sales animal, but even he admits he is not an “ops guy” and he had nothing but negative to say about the joker who endorsed him.
I might agree these attributes would be of value if everyone doing the the endorsing truly knew the person receiving the endorsement, but there in lies the dilemma. We ALL have connections we do not know as well as the next person (just as our real life relationships have differing intimacy levels), but to provide “point and click” categories for all to use simply does not reflect a thinking or sincere endorsement.
Clearly the written endorsement is of the most value to individuals, but it is difficult to quantify and from LinkedIn’s perspective more difficult to provide useful (and valuable) search results. That said, these categories would be of more and real value if they were linked to written endorsements. Most especially if the endorser were REQUIRED to write about each skill or expertise category selected.
Now there is an idea…